New Era

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The most exciting way to get insider access and perks from New Era






stay engaged to earn
VIP Drop Access Exclusive Offers MLB All-Star Trip Festival Passes Access to Live Sports


Scan to Register a new product you've purchased


Tell us about your favorite Cap Styles and Teams


Visit a Lids™️ Store and Check-In for an exclusive offer

Win a VIP Trip to the 2023 MLB All-Star Game


Check out our latest Social Media Posts


Take our Historic Collection Quiz



Exclusive Drop Access
Get these super rare styles before they are gone.
MLB Icy Pop Hat
The drip comes with the design. Brain freeze not included. The Icy Pop Collection is available in 59FIFTY’s, apparel and more.
Essentials by Fear of God
Unlock access and special offers this month only
MLB All-Star Game Tickets
Every Action you Take in New Era rewards gets you an entry to win

Bonus Content & Prize Unlocked


Learn about our Latest Eco-Friendly Innovations


Share our latest Collection to earn

Your Honors and Achievements

Your hard work has paid off! Click your New Era Tokens to learn about their special offers or access. 

Platinum Collector

Gold Status Early Access
Level 6

Platinum Collector

Platinum Early Access
Level 6

Level 2 Collector

Win a VIP Trip to the 2023 MLB All Star Weekend

The most anticipated MKB event of 2023 is coming fast. We have your chance to win a VIP trip to experience All-Star Weekend in Seattle.

get rewarded

to Unlock

As a New Era Rewards member, when you visit a Locker Room by Lids, you’ll get exclusive offers and rewards.

Find a store below then check-in once you’re there to unlock your exclusive offer.

Earn +3 for completing this challenge.

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